MDCR (María Daniella Cabrera Ruiz) is a fashion brand based in Cali, Colombia, that celebrates the power and femininity of women worldwide through its authentic wardrobe jewels. The brand’s founder and creative director, María Daniella Cabrera Ruiz, is a costume designer who integrates her vision of the MDCR woman: spontaneous, passionate, and powerful.

MDCR’s designs are imbued with personality, sophistication, and sensuality, starting from organic silhouettes mixed with volumes and the glamour of bygone eras. The brand offers a high-living lifestyle through multifunctional and authentic pieces that the founder herself showcases on her social networks.

The starting point for the brand is the exploration of silhouettes on mannequins, which lead to the application of bows in various presentations, the symbolic use of #MDCRCrowns, 3D floral details, and scarves as a must-have accessory. These are all hallmarks of the brand that make up the aesthetics of the MDCR woman.

At Dream Nexus Digital Agency, we helped MDCR with web SEO and UX UI design to ensure that their online presence accurately reflected the brand’s vision and values.