Smileful, clear aligners

The patient website for Smileful’s invisible aligners, and the platform orthodontists use with their patients: send a case, approve the 3D plan and follow treatment through photos.

Open vivesmileful.comClient: Smileful, Colombia. Site in Spanish.

48 hto a 3D treatment proposal
3steps from case to aligners
6questions in the candidate test
4treatment plans, from 4 to 15+ months

The Smileful page for orthodontists: a dark page headed “the simplest way to grow your practice with invisible aligners” next to a clear aligner

Two audiences, one product

Patients want to know whether aligners will work for them and what it costs. Orthodontists want to offer aligners without buying a lab or learning heavy software.

So Smileful has two front doors: a bright site for patients and a dark, practical one for doctors, with a shared login for both.

For patients: am I a candidate?

Before any price, a six-question test asks why you want to change your smile, whether you have had braces and where to send the result, by WhatsApp or email. Plans and payment options come after the orthodontist’s diagnosis.

The Smileful candidate test with numbered questions about your name, your reason for treatment and previous braces — The candidate test.

Results by type of case

Crowding, gaps, open bite, overbite, crossbite and prognathism each have an icon, with before-and-after photos and patient reviews below, so visitors can find a case like theirs.

The Smileful results page with tooth icons for crowding, gaps, open bite, overbite, crossbite and prognathism — The results page.

For orthodontists: three steps

Upload the photos and the scan or impression from a phone or computer, review the treatment simulation and approve production with one click, then receive the aligners at the practice ready to hand over.

The three steps for doctors: send the case, approve the proposal, deliver and smile — How it works for doctors.

The tool doctors use with their patients

Patients upload progress photos from home with visual guides. The orthodontist reviews each stage from the portal and confirms when the patient can move to the next aligner. Reminders say when to change aligners, and questions go through the chat instead of a check-up visit.

The Smileful doctors page section about the patient app, with a phone showing a patient taking a progress photo — Photo follow-up between patient and orthodontist.

What it runs on

Patient site: Hand-built with Bootstrap, so every page loads light and fast
Platform: Separate logins for patients and orthodontists, case upload, plan approval and photo follow-up
Open to any scanner: Accepts STL files from Medit, iTero and other scanners, or conventional impressions
Sales and support: Google Ads, Analytics and the Meta pixel, Zendesk chat, Yotpo reviews and WhatsApp

On a phone

The patient site leads with the candidate button. The doctors’ page explains the app on the same screen size their patients will use it on.

The Smileful doctors page on a phone, listing photo follow-up, automatic reminders and direct chat

Why it works

Ask before you sell
The test qualifies the patient and collects a contact before price comes up, and the orthodontist then quotes for the actual case.
The orthodontist is the channel
Every practice that joins brings its own patients, so the doctors’ page is a sales page in its own right.
Fewer check-up visits
Photo follow-up means the chair is free for new cases, which is the argument that sells the platform to busy practices.
No lock-in
Accepting files from any scanner removes the biggest reason a practice would say no.

What we would add next

An assistant that answers the candidate questions on WhatsApp at night, books the first consultation and passes a qualified patient to the nearest Smileful orthodontist.

For doctors, a check that flags blurry or badly framed progress photos before they reach the review queue.