Facocaribe, a congress for eye surgeons

We redesigned the site of Facocaribe Inspira, the congress VIU organises in Barranquilla: programme, speakers, registration and payment, hotels and diplomas.

Open facocaribe.comClient: VIU and Fundación Oftalmológica del Caribe. 10th edition, 5 to 7 March 2026. Site in Spanish.

1,600people registered
120speakers
360talks
15countries invited

The brief

A congress site works all year. Before the event it sells passes, sponsorships and hotel rooms. During the event it is the programme. Afterwards it hands out diplomas.

Facocaribe has run for two decades and draws ophthalmologists from across Latin America, Spain and the United States, so the site had to work for an international audience.

Register and pay online

Six passes, from USD 550 for ophthalmologists with full access to USD 50 for the optometry course, each with its own page and online payment. Prices are in dollars because the audience comes from 15 countries.

The Facocaribe registration page with passes for ophthalmologists at USD 550, fellows at USD 250 and a day pass at USD 250 — Registration and prices.

120 speakers, by country

National speakers first, then international ones grouped by country with their flag, from Argentina and Brazil to Spain, the United States and Portugal.

The Facocaribe speakers page showing the international speakers from Argentina — The speakers page.

Travel sorted on the same site

The host hotel, marked sold out once it filled, six other hotels with a discount code, an Avianca flight discount and short guides to Barranquilla, Santa Marta and Cartagena.

The Facocaribe hotel section with the Dann Carlton host hotel marked sold out and a strip of hotel photos — Where to stay.

Sponsors and partners

Dozens of sponsors, from Alcon, Johnson & Johnson and Bayer to Roche and Hoya, with VIU and its foundation FOCA as organisers and universities from Colombia, the United States and Spain as invited institutions.

Sponsor logos including Roche, Hoya and Taichi, with VIU and FOCA as organisers and invited universities alongside — Sponsors, organisers and invited institutions.

What it runs on

Site: WordPress with Elementor Pro and ElementsKit on the Hello theme
Passes and payment: WooCommerce, one product per pass
Programme and speakers: An events plugin, so sessions and speakers are data that can be reused next year
Attendee accounts: Ultimate Member, for logging in and downloading diplomas after the congress
Contact and measurement: Contact Form 7, WhatsApp and Google Site Kit

On a phone

Most attendees open the site on their phone at the venue, so the programme, the speakers and the register button all work in a single column.

Why it works

One account for the whole year
Attendees register, pay and later download their diploma with the same login, so there is no separate certificate process to run.
Priced for an international crowd
Showing every pass in US dollars removes a currency question for visitors from 15 countries.
“Sold out” is useful information
Marking the host hotel as full, right above six alternatives with a discount code, keeps people booking.
Built to come back every year
Speakers, sessions and passes are structured content, so the eleventh edition starts from the tenth.